Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G Schiffman. 
 - 8th.ed. 
 - New Delhi :  Prentice-hall of India,  c2004. 
 - xv, 587 p. 
<br/><br/><label>ISBN: </label>0130491756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer protection.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S34