McAdams, Katherine C. <br/><br/>
Reaching audiences :  a guide to media writing / 
Katherine c. McAdams. 
 - Boston :  Allyn and Bacon,  c1996. 
 - vii, 383  p. 
<br/><br/> includes index. 
<br/><br/><label>ISBN: </label>0023783516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences.<br/>Mass media--Authorship.
<br/><br/><label>LC Class. No.: </label>P96  / .A88