TY  - BOOK
AU  - McAdams,Katherine C.
AU  - Elliot,Jan Johnson
TI  - Reaching audiences: a guide to media writing 
SN  - 0023783516
AV  - P96 .A88
PY  - 1996///
CY  - Boston
PB  - Allyn and Bacon
KW  - Mass media
KW  - Audiences
KW  - Authorship
N1  - includes index
ER  -