TY  - BOOK
AU  - Thomson,William
TI  - Targeting the message: a receiver centred process for public relations writing 
SN  - 0801307481
AV  - HM263 .T463
PY  - 1996///
CY  - London
PB  - Longman
KW  - Public relations
KW  - Authorship
KW  - Publicity
N1  - Includes bibliographical references and index
ER  -