Okoth, Anthony S. <br/><br/>
The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry / 
Anthony S. Okoth. 
 - Nairobi, Kenya :  Daystar University,  c2006. 
 - vii, 104 p. :  ill. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand names products--management.<br/>Pharmaceutical industry.
<br/><br/><label>LC Class. No.: </label>HD 9666.5  / .O368