TY  - BOOK
AU  - Okoth,Anthony S.
TI  - The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry
AV  - HD 9666.5 .O368
PY  - 2006///
CY  - Nairobi, Kenya
PB  - Daystar University
KW  - Brand names products--management
KW  - Pharmaceutical industry
N1  - Includes bibliographical references
ER  -