Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
[by] Stanley J. Baran. 
 - 5th ed. 
 - Boston :  McGraw- Hill,  c2009. 
 - xxx, 516 p. :  ill. 
 - The McGraw-Hill companies .
<br/><br/> Accompanied by a CD. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071287593 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture.<br/>Mass media.<br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P90  / .B284