Pringle, Peter K.
Electronic media management /
[by] Peter K. Pringle.
- 5th ed.
- Oxford, UK : Focal Press, c2006.
- xv, 415 p. : ill.
Includes bibliographical references and index.
9780240808727 :
Broadcasting--Management.
Radio Stations--Management.
Television stations--Management.
HE8689.4 / .P75