Pringle, Peter K.

Electronic media management / [by] Peter K. Pringle. - 5th ed. - Oxford, UK : Focal Press, c2006. - xv, 415 p. : ill.

Includes bibliographical references and index.

9780240808727 :


Broadcasting--Management.
Radio Stations--Management.
Television stations--Management.

HE8689.4 / .P75