Strategies for selling / [videorecording]
James Healy
- Nairobi, Kenya : Stanford University, c2006.
- 1 Videodisk (47 mins) : sd. ; 4 3/4 in.
- 47 mins
- Stanford executive briefings .
"In this video James explains how to manage the four dynamic and interactive functions of selling: analyzing opportunity, positioning solutions,aligning with the poweer base and overcoming resistance to buying".