Belch, George E. <br/><br/>
Introduction to advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch. 
 - 3rd ed. 
 - Boston :  McGraw-Hill,  c1995. 
 - 762 p. 
<br/><br/><label>ISBN: </label>0256136963 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387