TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Introduction to advertising and promotion: an integrated marketing communications perspective 
SN  - 0256136963
AV  - HF5823 .B387
PY  - 1995///
CY  - Boston
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
ER  -