Austin, Erica Weintraub. <br/><br/>
Strategic public relations management :  planning and managing effective communication programs / 
Austin Erica Weintraub, Brucw E. Pinkleton. 
 - 2nd ed. 
 - Mahwah, NJ :  Lawrence Erlbaum Associates,  2006. 
 - xv, 411 p. 
 - LEA''a communication series .
<br/><br/>Includes bibliographical references (p. 389-399) and indexes. 
<br/><br/><label>ISBN: </label>0805853812 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Management.
<br/><br/><label>LC Class. No.: </label>HD59  / .A97