Sikolia, G. Serede.

The role of corporate identity in institutional image building : a study of Daystar University's internal publics / Sikolia G. Serede. - Nairobi : Daystar Univ., c2008. - xii, 115p.

Includes bibliographic references.


Corporate image.
Daystar University research thesis.
Trademanrks -- themes, motives.

HD59.2 / .S55