TY  - BOOK
AU  - Arens,Williams F.
AU  - Schaefer,David H.
AU  - Weigold,Michael
TI  - Essentials contemporary advertising
SN  - 9780071270571 :
AV  - HF5821 .A74
PY  - 2009///
CY  - Boston
PB  - McGraw Hill
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -