Encyclopaedia of business management :  Vol. 3 Modern marketing management / 
Edited by B.S. Bhatia and G.S. Batra. 
 - ed. 
 - New Delhi :  Deep & Deep publications,  c1999. 
 - xiv, 325 p. 
<br/><br/> Vol. 3 of 10 vols. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8171009611 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Encyclopaedia--Business management.
<br/><br/><label>LC Class. No.: </label>HD19  / .E53