TY - BOOK AU - Muchemi,Leah TI - Attitudes and perceptions of internal publics towards the practice of corporate social responsibility: the case of National Bank of Kenya AV - HD60 .A4 M83 PY - 2010/// CY - Nairobi, Kenya PB - Daystar University KW - Corporate social responsibility KW - Social Responsibility N1 - A thesisi presented to the faculty of postgraduate studies of Daystar University in partial fulfilment of the requirements for the degree of Masters of Arts in Communication; Includes bibliographical references and index ER -