Kariuki, Catherine Muthoni.

Promoting positive corporate image and goodwill through corporate social responsibility : an appraisal of safaricom's corporate social responsibility / Catherine Muthoni Kariuki. - Nairobi : Daystar University, 2011. - xi, 98 p : ill.

A thesis presented to the school of Communication, Languages and Performing Arts of Daystar University in partial fulfilment of the requirements of the degree of Masters of Arts in Communication.

Includes bibliographical references and index.


Social responsibility, corporate.

HD60.5 / .K37