TY - BOOK AU - Kariuki,Catherine Muthoni TI - Promoting positive corporate image and goodwill through corporate social responsibility: an appraisal of safaricom's corporate social responsibility AV - HD60.5 .K37 PY - 2011/// CY - Nairobi PB - Daystar University KW - Social responsibility, corporate N1 - A thesis presented to the school of Communication, Languages and Performing Arts of Daystar University in partial fulfilment of the requirements of the degree of Masters of Arts in Communication; Includes bibliographical references and index ER -