Waudo, Douglas.

How nonprofit organizations in Kenya built and manage their corporate image / Douglas Waudo. - Nairobi : Daystar University., 2012. - xiv, 140 p : ill.

A thesis presented to the school of Communication, Languages and Performing Arts of Daystar University in partial fulfilment of the requirements of the degree of Masters of Arts in Communication.

Includes bibliographical references and index.


Corporate image--Management.
Nonprofit organizations --Public relations.
Public relations.
Strategic planning.

HD59.2 / .W38