Kuria, Nengapate Wairimu.

The effects of corporate brand communication on internal publics : a case of Kenya Commercial Bank / Nengapate Wairimu Kuria. - Nairobi : Daystar University, 2010. - x, 86 p : ill.

A thesis presented to the school of Communication, Languages and Performing Arts of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Arts in Communication.

Includes bibliographical references and index.


Communication in management.
Communication in organizations.

HD30.3 / .K87