Njoroge, Caroline. <br/><br/>
PR strategies used by Kenyan firms in building the CEO's image / 
Caroline Njoroge. 
 - Nairobi, Kenya :  Daystar University,  2012. 
 - xii, 125p. 
<br/><br/> A thesis presented to the School of Communication and Language of Daystar University in partial fulfilment of the requirement for the degree of Master of Arts in Communication. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Firms image.<br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HM263  / .N56