TY  - BOOK
AU  - Njoroge,Caroline
TI  - PR strategies used by Kenyan firms in building the CEO's image
AV  - HM263 .N56
PY  - 2012///
CY  - Nairobi, Kenya
PB  - Daystar University
KW  - Firms image
KW  - Public relations
N1  - A thesis presented to the School of Communication and Language of Daystar University in partial fulfilment of the requirement for the degree of Master of Arts in Communication; Includes bibliographical references and index
ER  -