The influence of digital signage on product sales among leading supermarkets in Kenya /
Daniel Kanchori.
- Nairobi, Kenya : Daystar University, 2011.
- xi, 88p.
A thesis submitted to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfillment for the degree of Master of Business Administration in Strategic Management.
Advertising--Supermarkets--Kenya. Digital signage--Kenya.