Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media, literacy, and culture / 
Stanley J. Baran. 
 - 7th ed. 
 - New York :  McGraw-Hill,  2012. 
 - xx, 449 p :  col. ill ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0073526150 (acidfree paper) 9780073526157 (acidfree paper) 
<br/><br/><label>LCCN: </label>2010046629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture.<br/>Mass media.<br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P90  / .B284 
<br/><br/><label>Dewey Class. No.: </label>302.23