Irungu, Sandra. <br/><br/>
Exploring the role of social media in advertising :  a case of Daystar University students. 

 - Nairobi, Kenya :  Daystar University,  2013. 
 - xii,109 p ;   cm. 
<br/><br/> A thesis presented to the School of Business and Economics Department of Commerce of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Social media.
<br/><br/><label>LC Class. No.: </label>HF5410  / .I78