TY  - BOOK
AU  - Irungu, Sandra.
TI  - Exploring the role of social media in advertising: a case of Daystar University students
AV  - HF5410 .I78
PY  - 2013///
CY  - Nairobi, Kenya
PB  - Daystar University
KW  - Advertising
KW  - Social media
N1  - A thesis presented to the School of Business and Economics Department of Commerce of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing
ER  -