TY  - BOOK
AU  - Berger, Arthur Asa.
TI  - Media and communication research methods: an introduction to qualitative and quantitave approaches 
SN  - 9781412987776
AV  - P91.3 .B385
PY  - 2011///
CY  - Los Angeles
PB  - Sage
KW  - Communication--Research--Methodology
KW  - Mass media--Research--Methodology
ER  -