Backman, Jules. <br/><br/>
Advertising and competition / 
Jules Backman. 
 - New York :  New York University,  c1967. 
 - 239 p. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5816  / .B34