McDonald, Colin. <br/><br/>
Tracking advertising and monitoring brands / 
by Colin McDonald. 
 - Henley-on-Thames, U.K :  Admap Publications,  2000. 
 - 53 p ;  30 cm. 
 - Admap monograph ;  No. 6 .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>184116061X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research.<br/>Brand name products--Research.<br/>Consumer behavior--Research.
<br/><br/><label>LC Class. No.: </label>HD69  / .B7M33