Owino, Ruth.

The link between organizational identity and communication strategy formulation : a case of Retirement Benefits Authority, Kenya / Ruth Owino. - Nairobi, Kenya : Daystar University, 2013. - xii,121 p ; cm.

A thesis presented to the School of Communication, language and Performing Arts of Daystar University Nairobi, Kenya in partial fulfillment for the degree of Master of Arts in Communication.


Organizational communication.
Organizational identity.
Organizational strategy.

HD59.2 / .O95