The relationship between strategic planning and organizational performance in the insurance industry : a case of selected insurance companies in Kenya /
by Purity Nkirote Mburugu.
- Nairobi : Daystar University, 2015.
- xi, 79 p : ill ; cm.
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.