Mburugu, Purity Nkirote.

The relationship between strategic planning and organizational performance in the insurance industry : a case of selected insurance companies in Kenya / by Purity Nkirote Mburugu. - Nairobi : Daystar University, 2015. - xi, 79 p : ill ; cm.

A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.

Includes bibliographical references.


Organizational effectiveness.
Strategic planning.

HD30.28 / .K4M38