TY  - BOOK
AU  - Waiguru, Betty Wachera.
TI  - An assessment of strategic responses adopted by commercial banks in Kenya to enhance customer retention: a case of Ecobank, Kenya 
AV  - HG1616 .K4W35
PY  - 2015///
CY  - Nairobi
PB  - Daystar University
KW  - Banks and banking
KW  - Customer services
KW  - Strategic planning
N1  - A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management; Includes bibliographical references
ER  -