McQuail, Denis. <br/><br/>
Mass communication theory :  an introduction / 
Denis McQuail. 
 - London :  Sage,  c1983. 
 - 245 p. 
<br/><br/><label>ISBN: </label>0803997701 080399771x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / .M37