Simons, Herbert W.,  1935-. <br/><br/>
Persuasion in society / 
Herbert W. Simons with Joanne Morreale and Bruce Gronbeck. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2001. 
 - xxvi, 414 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics. 
<br/><br/><label>ISBN: </label>0761919074 (cloth : alk. paper) 0761919082 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>00012754 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)--Social aspects.<br/>Persuasion (Rhetoric)
<br/><br/><label>LC Class. No.: </label>HM1196  HM1196  HM1196  / .S56 2001  / .S56  / .S56 
<br/><br/><label>Dewey Class. No.: </label>303.3/42