TY - BOOK AU - Beisecker,Thomas D. AU - Parson,Donn W. TI - The process of social influence: readings in persuasion. SN - 0137233124 AV - HM291HM291 .B384.B384 U1 - 301.15/08 PY - 1972/// CY - Englewood Cliffs, N.J. PB - Prentice-Hall KW - Attitude (Psychology) KW - Attitude change KW - Persuasion (Psychology) KW - Social influence N1 - Includes bibliographies ER -