Jefkins, Frank. <br/><br/>
Advertising / 
Frank Jefkins. 
 - 3rd ed. 
 - London :  Pitman,  c1994. 
 - 374 p. 
 - The M & E handbook series .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0712106642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .J4