Sissors, Jack Z. <br/><br/>
Advertising media planning / 
Jack Z. Sissors. 
 - 3rd ed. 
 - Illinois :  NTC Business Books,  c1989. 
 - xii,461 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .S37