Kleppner, Otto. <br/><br/>
Advertising procedure / 
Otto Kleppner 
 - 9th ed. 
 - Englewood :  Prentice Hall,  c1986. 
 - xvii, 665 p. 
<br/><br/><label>ISBN: </label>0136432557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .K45