Pearce, Charles. <br/><br/>
Advertising :  principles and practice / 
Charles Pearce. 
 - 3rd ed. 
 - New Jersey :  Prentice Hall,  1995. 
 - 815 p. 
<br/><br/><label>ISBN: </label>0137232489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .W35