TY  - BOOK
AU  - Pearce,Charles
AU  - Well,William
TI  - Advertising: principles and practice 
SN  - 0137232489
AV  - HF5821 .W35
PY  - 1995///
CY  - New Jersey
PB  - Prentice Hall
KW  - Advertising campaigns
KW  - Advertising
ER  -