Zikmund, William G. <br/><br/>
Effective marketing :  creating and keeping customers / 
William G. Zikmund. 
 - Minneapolis :  West Publishing,  c1995. 
 - 604 p. 
<br/><br/><label>ISBN: </label>0314042377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Export marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .Z53