TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael
TI  - Effective marketing: creating and keeping customers 
SN  - 0314042377
AV  - HF5415 .Z53
PY  - 1995///
CY  - Minneapolis
PB  - West Publishing
KW  - Consumer behavior
KW  - Export marketing
KW  - Marketing
ER  -