TY  - BOOK
AU  - Rathmell,John M.
TI  - Marketing in the service sector
SN  - 0876265611
AV  - HF5451.1 .R38
PY  - 1974///
CY  - Massachusetts
PB  - Winthrop
KW  - Marketing
KW  - States
KW  - Service industries
KW  - United States
N1  - Includes bibliography and index
ER  -