TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 025606668x
AV  - HF5415.13 .P387
PY  - 1989///
CY  - Boston
PB  - IRWIN
KW  - Marketing
KW  - Management
KW  - Case Studies
N1  - Includes index
ER  -