Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns. 
 - 3rd.ed. 
 - Upper Saddle River :  Prentice Hall,  c2000. 
 - xxi, 699 p. 
<br/><br/><label>ISBN: </label>0130144118 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B779