Lehmann, Donald R. <br/><br/>
Marketing research / 
Donald R. Lehmann. 
 - Massachusetts :  Addison-Wesley,  c1998. 
 - xx,780 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0321014162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .L3883