TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Gupta,Sunil
TI  - Marketing research
SN  - 0321014162
AV  - HF5415.2 .L3883
PY  - 1998///
CY  - Massachusetts
PB  - Addison-Wesley
KW  - Marketing research
N1  - Includes index
ER  -