Zikmund, William G. <br/><br/>
Marketing / 
William G. Zikmund. 
 - 5th ed. 
 - Minneapolis :  West Publishing,  c1996. 
 - 784 p. 
<br/><br/><label>ISBN: </label>0314071709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .Z54