Kotler, Philip. <br/><br/>
Marketing :  an introduction / 
Philip Kotler. 
 - 4th ed. 
 - New Jersey :  Prentice Hall,  1997. 
 - xxix,585 p. 
<br/><br/><label>ISBN: </label>0132527103 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K625