Pride, William M. <br/><br/>
Marketing :  concepts and strategies / 
William M. Pride. 
 - 7th ed. 
 - Boston :  Houghton Mifflin Company,  1991. 
 - 774 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P75